It looks like the “Efektiva” consumer protection association is taking strong action by organizing this boycott of the five largest retail chains in Serbia, aiming to force retailers to lower prices on basic products. By specifically targeting the period from February 10 to February 14, they are trying to create enough of a disruption to get the attention of the traders.
The idea of leveraging a reduction in consumer spending, as seen with the 25% drop in fiscal invoices at the end of January, seems to be a way to put immediate pressure on businesses to make changes. If this short-term boycott does not lead to lower prices, the association is ready to consider extending the boycott or focusing on specific chains.
The impact of this initiative could really depend on how many people choose to participate. If the traffic to these stores significantly drops again, the companies might take the threat seriously. Do you think this boycott will have the desired effect, or might it face resistance from consumers who are less willing to alter their shopping habits?
