Osaka is currently at the heart of the world, with visitors’ smiles and the large crowds in front of the pavilions confirming this statement. Despite the bad weather, the Expo 2025 World Exhibition has brought together representatives from 158 countries and regions. Some pavilions have a wait time of up to two hours, and reservations are required for others. The Serbian pavilion, known for its authenticity, is one of the most visited and features the rich aroma of Serbian cuisine alongside its green facade.
According to the organizers, despite the challenging weather conditions, the first days of Expo 2025 Osaka Kansai are going well. Although the projected number of 220,000 visitors per day has not yet been reached, it is expected that over 28 million visitors will attend during the exhibition. Manatsu Ichinoki, Deputy Secretary-General of Expo 2025 Osaka-Kansai, stated, “There are so many interesting pavilions and countries presenting themselves in a great way. Each pavilion has its own unique stamp, and visitors will decide which one left the strongest impression.”
Dimitri Kerkenzes, Secretary-General of the International Exhibitions Bureau, acknowledged that the world is going through difficult geopolitical and economic times, but emphasized that Expo is a space that fosters positivity and togetherness. He stressed that solving global challenges requires cooperation and joint efforts, and that this atmosphere will continue into Expo 2027 in Belgrade. “The essence of Expo is that we cannot solve problems alone, but only together. What visitors experience in Osaka will resonate even more strongly in Belgrade 2027,” said Kerkenzes.
The Serbian pavilion, located in a prime position, is attracting significant attention, with the aim of introducing Expo 2027, which will be held in Belgrade under the slogan “Play for Humanity.” Kerkenzes praised the Serbian pavilion for its innovative presentation of the Expo 2027 theme, “Creating a Future Society,” and emphasized how the concept of play, which will be central to Expo 2027, is integrated into the pavilion’s message. He believes that the Serbian pavilion’s story will inspire visitors and play an important role in Belgrade in four years.
Manatsu Ichinoki also shared his thoughts on the Serbian pavilion, stating that after visiting it, he gained a deeper understanding of the significance of play in human life. “Play permeates all aspects of our lives and aligns well with the theme here at Expo Osaka, ‘Creating a Society of the Future,'” said Ichinoki.
Serbia is the only country in the region with an independent pavilion, inspired by the Great War Island. In addition to the interactive and visual presentation of Expo 2027, the pavilion offers visitors a chance to explore Serbian culture, food, and the warm hospitality that characterizes the region.
