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Advancing automotive innovation: Serbia’s role in digital transformation

In Serbia, the automotive parts and components manufacturing sector boasts over 200 companies, employing approximately 100,000 individuals and significantly contributing to exports to foreign markets, according to Marko Čadež, President of the Chamber of Commerce and Industry of Serbia (PKS). Speaking at the “Digital AutoTech Forum,” which delves into innovations in the automotive industry, Čadež stressed the importance of expanding our network of suppliers, with domestic firms increasingly integrating into the supply chains of major international corporations.

Highlighting the paramountcy of digital transformation, the utilization of artificial intelligence, innovation, and the adoption of new technologies and business models compliant with rigorous sustainability standards remain key priorities in day-to-day business operations, Čadež emphasized.

Milan Čukić, State Secretary in the Ministry of Economy, underscored Serbia’s leading position in the automotive industry and components within Europe and the Western Balkans. “We are also leaders in attracting investments, and I am pleased that other countries have recognized Serbia as an investment destination,” Čukić remarked. He revealed that Serbia currently hosts over 40 active investment projects valued at 2.3 billion euros, with the Ministry of Economy providing incentives amounting to 377 million euros, as reported by Beta.

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“These active projects employ around 25,000 individuals,” Čukić noted.

Moreover, Čukić outlined that approximately 20 projects are under monitoring, collectively valued at about 460 million euros and employing roughly 15,000 people.

The “Digital AutoTech Forum” convened experts from diverse fields, ranging from technology and electronics to business processes, facilitating the exchange of ideas and discussions on digital transformation in the automotive industry. Key topics included challenges related to product quality, the pressure for timely delivery, and the expedited development of new products.

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Discussions centered on devising efficient solutions for coordinating between original equipment manufacturers and suppliers across the entire supply chain. The event also showcased exemplary practices from the Czech and Polish automotive sectors.

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