In an exclusive interview with World of Banking and Investments, Davor Macura, Chairman of the Board of Directors of ALTA Bank, discusses the achievements, challenges and opportunities for ALTA Bank and the broader ALTA Group as they close out a successful year.
Macura highlights the group’s growth and financial results, emphasizing the importance of investing in human resources and the integration of top financial experts. “Our strategic focus has been on expanding our business network in Serbia, launching new products, and improving electronic services for our clients,” he states, noting that the rapid decision-making process, combined with a deep understanding of the local economy and international banking best practices, has driven their success.
Additionally, ALTA Bank’s partnership with ALTA PAY Group has proven successful, with the latter becoming the leader in completed transactions, processing over 3 million transactions monthly and expanding into Montenegro.
Looking ahead to 2025, Macura identifies the geopolitical situation, the impact of artificial intelligence (AI), and the implementation of open banking as key areas of focus. While AI brings operational improvements, he stresses that personal service and human interaction remain essential in banking.
ALTA Bank continues to prioritize digitalization, being one of the first to introduce Google Pay, the DINA Contactless card, and soon, advanced mobile banking solutions for both individuals and businesses. The goal, Matsura explains, is to provide personalized services and efficient customer support through AI and digital channels.
He also touches on the growing importance of sustainable financing, noting that the Serbian market is becoming more aware of the benefits and methods of sustainable investments, but small and medium enterprises (SMEs) will need more guidance from banks in this area.
The interview also sheds light on the ambitious “Green Line” development project in New Belgrade, a large-scale investment initiative aimed at enhancing urban quality and sustainability.
Matsura addresses the future direction of ALTA Bank, acknowledging ongoing developments such as the potential acquisition of Addiko Bank, while reiterating the company’s commitment to transparency and ethical business practices.
In closing, Matsura reiterates ALTA Bank’s commitment to corporate social responsibility, citing sponsorship of various sports clubs and cultural events, reflecting the group’s dedication to supporting the communities it serves.
