Dejan Gavrilović from the consumer organization Efektiva has raised concerns about the initiation of proceedings against four major retail chains, suggesting that inflation could be lower if these companies were not excessively profit-driven. He points out that food prices in Serbia are notably higher than in more developed nations.
Gavrilović speculates that the timing of these proceedings may be linked to the upcoming re-election of the president of the Commission for the Protection of Competition, Nebojša Perić. He recalls that similar events occurred during the previous re-election, questioning whether this is a coincidence meant to demonstrate institutional action.
When asked about potential penalties for the retail chains, Gavrilović expressed skepticism about institutional effectiveness, stating he is accustomed to their inaction. He believes that if institutions performed their duties properly, consumer advocacy would be unnecessary. He anticipates that any findings from the proceedings might not lead to meaningful penalties.
Regarding the involvement of the prosecution, Gavrilović mentioned that the Commission was asked to provide evidence but noted that it remains unclear whether any new actions will follow. He described the situation as potentially frivolous, yet acknowledged that it doesn’t rule out serious implications.
Gavrilović also criticized the media portrayal of Serbian prices being higher than those in developed countries, asserting that products are often cheaper abroad. He expressed suspicion about the Cenoteca site, suggesting it may be funded by retail chains to mislead consumers.
He emphasized the importance of thoroughly investigating the issue, referencing past commitments from officials to engage with the BIA and the National Bank regarding high profit margins. However, he noted that these discussions have since faded.
Ultimately, Gavrilović argued that food prices in Serbia should be more reasonable. He concluded that if retail margins were smaller, inflation would likely be lower, highlighting that excessive corporate appetites contribute to the economic strain.
