International Workplace Group (IWG), the world’s largest flexible workspace platform, announced significant growth in 2024, signing contracts for 899 new centers and opening 624 new workspaces. 95% of these locations were achieved through partnership management contracts, aligning with IWG’s strategy of minimal capital investment. IWG’s ability to transform any building into a commercially successful workspace allows for flexibility across various concepts and facilities.
In Serbia, IWG saw notable expansion with seven centers in Belgrade and one in Novi Sad. New contracts include two additional Belgrade locations and a new center in Niš, marking the city’s entry into IWG’s network. By 2025, IWG plans to open four more locations in Serbia, aiming for a total of 12 centers by year’s end, including 10 in Belgrade. Over the next few years, the company aims to expand to 32 centers across Serbia.
This rapid growth is driven by property owners and partners seeking to maximize returns due to the increasing demand for hybrid workspaces. Many owners of vacant office spaces have partnered with IWG, which boasts 18 brands, including Regus, Spaces, HQ, and Signature.
IWG’s business model focuses on transforming traditional office spaces into dynamic work environments, providing partners with stable income. Most new locations are in suburbs, smaller cities, and communities with populations of 5,000 to 10,000 residents, where demand for hybrid workspaces is growing.
With over 4,000 locations in more than 120 countries, IWG is well-positioned for further expansion, targeting a global market worth over $2 trillion. The flexible workspace industry is expected to grow by 600% by 2030. IWG’s CEO, Mark Dixon, highlighted 2024 as a pivotal year, with record revenues and rapid network expansion. The company will continue to focus on growth through partnerships, management contracts, and franchise agreements.
