The Kopaonik Business Forum, set to take place from March 2 to 5, 2025, will feature discussions on the rapid growth of Chinese companies, particularly in the fields of digitization, e-commerce, artificial intelligence and green technology.
Today, China stands as a global leader in innovation and technology, with its business models serving as a source of inspiration for many countries seeking to enhance their economies, according to the Association of Serbian Economists.
The participation of Chinese entrepreneurs in the forum is expected to provide valuable insights for Serbia, allowing a deeper understanding of business models that foster innovation and facilitate the swift integration of new technologies.
Chinese companies offer a prime example of how to successfully implement advanced technological solutions, a lesson that will be particularly beneficial for Serbian startups and entrepreneurs aiming to improve their operations.
The special guest at this year’s forum will be Ge Jun, the CEO of the Chinese company TOJOY. Visitors will have the opportunity to learn about the working methods and impressive progress of Chinese companies.
Additionally, cooperation with China may play a crucial role in Serbia’s economy, especially in the fields of green technology and energy efficiency. Chinese companies have been at the forefront of developing eco-friendly solutions for years, and the experiences shared at the Kopaonik Business Forum will help Serbia align with global trends in this sector.
The Association of Serbian Economists emphasizes that the forum will pave the way for new strategic partnerships, which could boost Serbia’s economy by introducing not only cutting-edge technologies but also fostering business relationships with Chinese entrepreneurs.
Through collaboration and the exchange of knowledge, Serbia has the potential to enhance entrepreneurship, competitiveness, and innovation on the global stage. The Kopaonik Business Forum serves as the ideal platform for initiating discussions on the potential cooperation between Serbia and China, offering an opportunity to learn how to accelerate the development of innovations and technologies that will shape the future of both economies.
In addition, the Union of Economists of Serbia was recently chosen by the Executive Board of the International Economic Association (IEA) to host the XXI World Congress of Economists in June 2026. Since 2013, SES has been a full member of the IEA and is the only representative of Serbia in this prestigious organization.
