Saša Marković has been appointed as the new general director of Coca-Cola HBC Serbia and Montenegro. He joins this leadership role from his position as general director of Coca-Cola HBC Bulgaria, where he achieved significant results and contributed to the company’s growth in that market.
Marković will succeed the current general director, who is taking on a new role within the Coca-Cola HBC organization.
Saša Marković joined Coca-Cola HBC in 2020 as the sales director for Serbia and Montenegro. In this role, he successfully led the sales team and played a crucial part in achieving record business recovery during the global pandemic. For his outstanding contributions in 2022, the Coca-Cola HBC Serbia and Montenegro unit received the prestigious Andrew David award from the Coca-Cola Hellenic Group.
“The success achieved under the leadership of Svetoslav Atanasov compels us to continue our growth with the same dedication, providing top-quality products, developing our people, and supporting the community in line with our business principles. This means that we can respond to the needs of our customers and consumers at all times, and we will continue to be a reliable partner in this regard. I believe that together, with bold ideas and a passion for excellence, we will set new standards in the industry and leave a positive impact on the community,” stated Marković.
Throughout his career, Saša Marković has gained extensive international experience by taking on key positions in strategic planning, marketing, and sales. His commitment to team leadership has been essential to the success of the companies he has worked for.
The outgoing general director, Svetoslav Atanasov, has successfully led Coca-Cola HBC Serbia and Montenegro for the past six years, achieving remarkable business results, including two major acquisitions in the Serbian market: the opening of the sparkling water bottling plant “Rosa Homolje” and the acquisition of leading domestic confectioner “Bambi.” In his new role, Atanasov will manage the markets of Greece and Cyprus as general director.
Coca-Cola HBC Serbia and Montenegro currently employs around 1,600 people and collaborates with 37,000 customers and approximately 1,700 suppliers, creating significant economic value for the local economy. The company is also recognized as a leader in sustainable business practices.
