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Expanding trade horizons: Serbia and Japan’s opportunities in 2023

Statistical data shows that in 2023, the total foreign trade exchange of goods between Serbia and Japan was at the level of 332 million dollars, of which exports were valued at 89.1 million dollars. Representatives from 100 Japanese companies are participating in the Serbia-Japan Business Forum with the aim of directly exploring investment opportunities in our country. Data from the National Bank of Serbia indicate that the inflows from Japanese residents’ investments in our country amounted to 473.4 million euros from 2010 to 2023.

According to data from the Republic Statistical Office, the total foreign trade exchange of goods with Japan from January to June of this year was 160.1 million dollars. The total exports of goods during that period amounted to 35.4 million dollars, while imports were 124.7 million dollars, resulting in a coverage of imports by exports of 28.4 percent.

In the same period, imports totaled 242.9 million dollars, and the coverage of imports by exports for the year was 36.7 percent. The leading export products from Serbia to Japan in 2023 were cigarettes and inactive yeast, while the main import products were cars and cellulose acetate cables.

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In the trade cooperation between the two countries, Serbia has opportunities for the placement of agricultural products, especially berries, which are highly valued in Japan. The export of organic products is also very promising, and Japanese companies are interested in importing Serbian healthy food, wine, spirits, mineral water, and medicinal teas.

Due to the pandemic, the demand for frozen fruits and vegetables has increased, and Japan spends 74 billion dollars annually on importing agricultural products from various parts of the world, making it the fourth-largest country in agricultural product imports.

According to data from the Serbian Business Registers Agency, there are 17 active business entities in our country whose majority owners are Japanese citizens or legal entities registered in Japan.

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