A recent report from the United Nations tourism agency (UN Tourism) in Madrid reveals that Serbia’s tourism revenue has surged by 126% since the start of the year, compared to pre-pandemic figures from 2019. Alongside Serbia, countries such as Tajikistan (85%), Pakistan (76%), Montenegro (70%), North Macedonia (60%), and Portugal (57%) have also experienced significant revenue growth.
Global tourism is nearly back to pre-pandemic levels, with tourist arrivals reaching 96% of the same period in 2019 between January and July. In the first seven months of this year, around 790 million tourists traveled internationally, marking an 11% increase from 2023 and just 4% fewer than in 2019.
This upward trend is largely fueled by robust demand in Europe and the reopening of markets in the Asia-Pacific region. The United Nations anticipates a complete recovery of global tourism by 2024, despite existing economic and geopolitical challenges.
Zurab Pololikashvili, Secretary-General of the UN tourism agency, noted that international tourism is on track to fully rebound from the industry’s most significant crisis in history. Experts predict that this positive momentum will continue through the remainder of the year.
