A recent survey conducted by the website Polovni Automobili revealed that most new car buyers in Serbia are willing to spend up to €20,000 on a new vehicle. The survey, which involved 8,000 visitors actively searching for new or used cars, found that the majority of buyers are looking for more affordable models, typically with gasoline engines and engine capacities up to 1,500 cubic centimeters.
The survey showed that nearly 60% of participants interested in buying a new car are willing to spend between €15,000 and €20,000. Meanwhile, one in five respondents would consider spending between €20,000 and €30,000 on a new vehicle, and 20% are open to investing more than €30,000. Approximately 10% of participants are looking for cars in the €30,000 to €50,000 range, while another 10% are interested in premium vehicles priced above €50,000.
Polovni Automobili also noted that in the first two months of this year, a total of 3,380 new vehicles were sold in Serbia, slightly higher than the 3,329 cars sold in the same period last year.
The survey results confirmed that the domestic market is predominantly focused on used cars. Over 74% of respondents are in the market for a used car, while around 6% are undecided between new or used vehicles. Only 5.6% of the 8,000 participants are specifically looking for a new car.
The website expects that the ratio between new and used car sales in Serbia will remain similar in 2025, as it was in 2024. It is also noted that in 2024, approximately 132,000 used cars were registered from abroad, while just under 28,000 new vehicles were sold during the same period.
