For the first time in over three decades, Serbia’s governmental business delegation is set to visit Tokyo on an official high-level mission. The agenda includes a series of meetings with Japanese officials and visits to companies, all aimed at bolstering economic ties between the two nations. Currently, Japanese corporations in Serbia employ over 4,000 individuals.
Japan ranks as the world’s second-largest investor, following the United States. Direct investments in Serbia have surged to 800 million euros as of 2024. Notably, Japanese firms have channeled investments into sectors such as tobacco, machinery, automobiles, and chemicals. Additionally, the burgeoning IT sector is seen as holding promising potential by the Chamber of Commerce.
According to Jovana Majstorović from the Serbian Chamber of Commerce, Japanese companies bring not only high standards but also advanced knowledge and technologies. They view Serbia as a bridge between East and West, recognizing the country’s logistical advantages and well-educated workforce.
The collaboration between Japanese and local experts at companies like “Nidek” in Novi Sad showcases the fruitful partnership. Employees praise the opportunities for advancement and learning provided by “Nidek,” highlighting the company’s commitment to quality and innovation.
“Nidek’s” entry into Serbia in 2021 underscores its strategic positioning in key industries. Rapid construction and operationalization of its factory within ten months serve as a testament to Serbia’s appeal as an investment destination. Jasuki Kawasaki, general manager of “Nidek” in Serbia, expresses satisfaction with the company’s progress and invites further Japanese investment.
With a focus on expanding infrastructure, leveraging English proficiency, and tapping into local expertise, “Nidek” foresees significant growth. Plans to increase production and workforce at their Serbian facility underscore the positive trajectory of their operations.
The impending expansion of “Nidek’s” production plant signals continued confidence in Serbia’s business environment and its potential for future collaboration with Japanese partners.
