The director of the “Voćar” apple cooperative in Slankamen, Nikola Kotarac, reported that this year’s apple yield is approximately 40% lower, with wholesale prices ranging from 50 to 60 dinars per kilogram—far below production costs.
Kotarac explained that the cooperative manages orchards covering around 600 hectares, and this year’s yield has significantly decreased. He highlighted that apple producers have struggled to cover their costs for the past three years.
The cooperative has made substantial investments in apple production, including the purchase of a cold storage facility, the installation of protective nets, and solar panels.
Kotarac expressed that the apple sector is facing serious challenges, reflecting broader issues within the agricultural industry. The difficulties stem not only from low prices but also from intense pressure from the import lobby.
As a result, “Voćar” has not yet begun selling apples, opting to wait for more favorable wholesale prices. Currently, apples are priced similarly in both domestic and foreign markets.
“The import lobby is powerful, with consumers in Belgrade opting for apples from Poland,” Kotarac stated. He noted that many domestic producers may refrain from processing and pruning their orchards this year due to the lack of profitability.