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The growth of new car sales in Serbia in 2023

Increased car sales in Serbia

In Serbia, the sale of passenger cars increased by about 11.65% in 2023 compared to 2022, while there was a decline of approximately 12.42% in the light commercial vehicles (LCV) segment.

The best-selling brand among passenger vehicles is “Škoda,” while in the light commercial vehicles segment, “Fiat” continues to lead.

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The Bavarian giant “BMW” tops the list of best-selling so-called luxury brands, including “Maserati,” “Ferrari,” and “Tesla.”

According to data on the first registration of new vehicles (Serbian Ministry of the Interior and Cube Team) in 2023, there has been a significant increase in sales in our country. Until December 31 of the previous year, considering both passenger cars and Light Commercial Vehicles (LCV), a total of 30,651 vehicles were delivered to customers.

This represents an increase of 1,816 compared to the same period in 2022, when 28,835 new vehicles hit the roads of Serbia, reflecting a growth of 6.3%.

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Most vehicles were sold in June, with 3,233 units, while sellers had the fewest buyers in January when 1,561 vehicles were delivered, likely due to the small number of working days in January.

When calculating the sales of passenger cars and LCV together, the best-selling brand is “Škoda,” with 5,834 vehicles delivered to customers. In the second place among brands with the highest sales in these categories is “Toyota,” with 2,546 sold passenger cars and LCV. The third is “Volkswagen” with 2,356, followed by “Fiat” with 2,016, and “Hyundai” with 1,872 delivered vehicles.

The French giant “Renault” is sixth in sales with 1,746 vehicles, just ahead of “Dacia,” chosen by 1,647 of our fellow citizens last year.

Eighth on the list of best-selling brands in 2022 is “Citroen” with 1,352 vehicles, and “Kia” is ninth with 1,300.

The Bavarian giant “BMW” leads the list of luxury premium segment brands with 1,185 sold vehicles.
There is no reason for dissatisfaction for “Mercedes” with 1,120 sold vehicles, as well as “Audi” with 1,086 sold vehicles.

Passenger Car Sales

In 2023, passenger car sales increased by a significant 11.65% compared to 2022.
A total of 25,422 cars were sold, which is 2,637 more than the previous year (22,785 in 2022).
The best-selling brand is once again “Škoda,” with 5,533 cars delivered.

Following are “Toyota” with 2,239, “Hyundai” with 1,855, “Volkswagen” with 1,789, “Dacia” with 1,603, “Renault” with 1,477, “Kia” with 1,300, “BMW” with 1,185, “Audi” with 1,086, and “Mercedes” with 904.
Decline in LCV Sales

Light commercial vehicles were in high demand in 2022, with 6,050 units sold.

In the past year, 751 fewer vehicles were sold – 5,299. This represents a decrease of about 12.42%.
The highest number of these vehicles was sold by “Fiat,” a brand that has been at the top of LCV sales in our market for years. In 2023, “Fiat” sold 1,294 vehicles, ahead of “Citroen” in second place with 832 and “Volkswagen” in third with 567.

Overall Sales of All Types of Vehicles on the Rise

In 2021, a total of 38,217 vehicles were sold in Serbia.

This is an increase of 1,021 compared to the previous year (37,196).

The most sold were passenger cars – 25,422. Light commercial vehicles numbered 5,299. There were 3,440 motorcycles sold, 1,120 mopeds, 1,767 trucks, and 1,239 heavy quad bikes.

Increasing Demand for Supercars

Last year in Serbia, as many as 180 “Porsches” were sold, along with 33 “Maseratis,” 16 “Jaguars,” 11 “Bentleys,” 7 “Ferraris,” 3 “Lamborghinis,” one “Aston Martin,” and 15 “Teslas.”

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